I'm a full-stack developer and AI automation consultant focused on helping companies reduce complexity, eliminate manual work, and build systems that actually scale.
My work sits at the intersection of software engineering, automation, and business thinking.
Not theory. Not demos. Real systems used by real teams.
I've spent over a decade building and maintaining production systems for companies operating entirely online.
Working in long-term environments taught me something critical early on:
software only creates value when it fits the business reality behind it.
Over the years, my focus naturally shifted:
from building features
to designing workflows
to optimizing systems end-to-end
That shift is what led me into automation and applied AI.
I don't treat AI as a product.
I treat it as an amplifier inside a system.
That means:
No blind automation
No replacing processes that aren't understood
No hype-driven implementations
Every system starts with:
Understanding how work actually happens
Identifying leverage points
Designing automation around existing constraints
Building something maintainable and reliable
The goal is simple: make teams more effective without increasing complexity.
Most solutions fail not because of bad technology, but because of:
over-engineering
poor integration
lack of ownership
ignoring how teams really work
My background as a builder helps me avoid that.
I think in terms of:
systems, not tools
long-term maintenance, not quick wins
business outcomes, not technical novelty
Alongside client work, I actively document:
This keeps my thinking sharp and my approach grounded in reality.
Content lives primarily on YouTube, with written breakdowns as an extension.
I work best with:
companies that value clarity over speed
teams willing to invest in proper systems
founders who want leverage, not shortcuts
If you're looking for generic automation or quick hacks, I'm probably not the right fit.
If you're exploring AI automation and want a clear, honest perspective, feel free to reach out.